Ayush Quality Mark: Building Trust, Quality & Global Recognition AYUSHEXCIL successfully organized an Industry Sensitization Webinar on Ayush Quality Mark (AQM) on 13 August 2026, bringing together industry stakeholders, Ayush institutions, laboratories, service providers and experts to understand the vision, framework and implementation of AQM. Dr. A. Raghu, Advisor, Ministry of Ayush, highlighted that the Ayush Quality Mark is an important step towards strengthening quality, safety and efficacy across the Ayush ecosystem. He emphasized that globally aligned quality standards can enhance the credibility and visibility of Indian Ayush products and services and create greater opportunities in international markets. Mr. Anil Jauhri, Chairman, Ayush Quality Mark Management Committee, explained that AQM is a recognition programme based on internationally accepted standards, aimed at strengthening Brand India and building trust among consumers and global markets. He further clarified that AQM recognizes existing certifications and accreditations rather than replacing them, providing an umbrella framework for Ayush products and services. The webinar also provided valuable insights into the scope of AQM, covering Ayush products, hospitals, clinics, wellness centres, medical value travel facilitators and product testing laboratories, with education and training sectors proposed for future inclusion. The strong participation and interaction from industry reflected the growing commitment of the Ayush sector towards quality excellence, global recognition and continuous improvement. Ayush Quality Mark — Advancing Quality. Building Trust. Strengthening Global Recognition. #AyushQualityMark #AQM #AYUSHEXCIL #MinistryofAyush #Ayush #Quality #GlobalRecognition #BrandIndia #TraditionalMedicine #AyushIndustry #ExportPromotion #qualityassurance